Free Tool
Churn Rate Calculator
Calculate your churn rate and see the revenue impact of reducing it. Every percentage point matters more than you think.
Free churn rate calculator, retention rate calculator, and revenue impact modeler. Calculate monthly and annual churn rate from customer counts. Model the revenue impact of reducing churn by 1-10 percentage points. See how customer support quality directly affects retention and annual recurring revenue. Churn formula: (Lost Customers / Starting Customers) x 100.
Your Numbers
$50
Monthly Churn Rate
5.0%
46%
Annual churn
95.0%
Retention rate
Revenue Impact
Monthly lost revenue$2,500
Annual lost revenue$30,000
Each 1% reduction in churn saves
$6,000/year
Benchmarks
SaaS (SMB)3-7% monthly
SaaS (Enterprise)0.5-1.5% monthly
E-commerce5-10% monthly
Subscription boxes8-12% monthly