Free tool
Support ROI Calculator
AI support saves money. But how much, exactly? Enter your team's numbers to see the full picture: cost savings, time recovered, and revenue protected.
Your team
Volume & efficiency
Industry average: 6-12 min. Complex B2B: 15-25 min.
Conservative: 30%. Average: 40-50%. Best-in-class: 60-70%.
Intercom Fin: $0.99. Gorgias: $0.90. Zendesk: $1.50-2.00.
Revenue impact
SaaS avg: 3-5%. E-commerce: 5-8%. High-churn: 10%+.
ROI summary
1202%
return on investment
Monthly savings$19,616
Annual savings$235,392
Payback period3 days
Cost breakdown
Current monthly$53,000
With AI (40% deflection)$33,384
Cost per ticket (now)$13.25
AI cost (1,600 tickets)$1,584/mo
Efficiency gains
Tickets deflected1,600/mo
Agent hours freed320/mo
Agents needed6 (was 10)
Revenue protection
Monthly churn loss$10,000
Saved via faster resolution$1,000/mo
AI support responds instantly. Faster first response reduces churn by ~10% on average (Zendesk CX Trends 2024).
How we calculate this
Cost savings: Current support cost minus post-AI cost. Post-AI cost = remaining agents needed x per-agent cost + AI fees for deflected tickets (your AI cost per resolution).
Revenue protection: We estimate 10% churn reduction from faster response times. Conservative — Zendesk reports first-response time is the #1 predictor of customer satisfaction.
ROI: (Total monthly benefit - AI cost) / AI cost x 100. The benefit includes both hard savings (fewer agents) and revenue protection (reduced churn).
Payback: Days until AI resolution costs are covered by savings. Even at $1-2 per resolution, deflected tickets usually cost far less than agent-handled ones.
Benchmark data
| Metric | Industry average | Top performers |
|---|---|---|
| Cost per ticket | $15.56 | $2.70 - $5.60 |
| AI deflection rate | 30 - 40% | 60 - 70% |
| Average handle time | 10 - 14 min | 5 - 8 min |
| First response time | 4 - 12 hours | Under 1 min (AI) |
| CSAT impact of AI | Neutral | +5 to +15 points |
| Agent cost per ticket (saved) | $8 - $15 | $15 - $40 |
| Monthly churn rate | 3 - 8% | Under 2% |
| Support cost as % of revenue | 5 - 15% | Under 5% |
Sources: MetricNet, Gartner CX Trends 2024, HDI, Zendesk Benchmark, Intercom State of AI.